steelguard

steelguard has been house brand for aramark uniform services for over 60 years. in 2019, the branding had to evolve just as new innovations were designed into the products. we had to rebrand steelguard and make the creative resonate with the existing customer base in addition to attracting a younger demographic. we created a new set of branding for this iconic brand that includes a logo, fonts, color palette, and a tagline.